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I help teams across the GCC turn complex problems into products people use — 7+ years at Accenture Song across government, banking, telco, and energy.
About
I help teams across the GCC turn complex challenges into digital products people use. With 7+ years at Accenture Song and a track record across government, banking, telco, and energy — I bridge strategy, design, and delivery. I still believe the best technology is the kind that quietly makes lives easier and simpler.
Selected Work
Hover any project to expand. NDA-protected client work — descriptions reflect scope without revealing identities.
Pod-led delivery of 22+ e-services into a single end-to-end citizen journey for a major UAE government entity. Promoted to PMO managing 30+ squad resources across a complex multi-team programme.
Led an 8-week end-to-end country launch for a global electronics brand — from market strategy and platform setup to go-live. Zero to live in record time with full stakeholder alignment.
Built the complete digital brand and CX across mobile and web portals for a new retail bank in Saudi Arabia. Full end-to-end delivery in 8 weeks, covering brand identity, UX, and technical rollout.
Product Owner for a UAE e-government revamp covering 22+ digital services. Promoted to PMO managing 30+ squad resources, overseeing delivery alignment across multiple government workstreams.
Delivered a 12-week launch of a leading oil & gas company's digital venture — covering go-to-market strategy, digital platform rollout, and commercial execution from zero to launch.
CX lead at a UAE telco using VoC/VoA to prioritize improvements across B2C digital channels. Delivered measurable uplift in customer satisfaction and employee engagement (13% increase).
Associate Product Manager for a Saudi bank marketplace app — supporting roadmap execution, backlog grooming, and go-live readiness across a cross-functional agile squad.
Co-Founder and CBDO of an AI startup. Drove business development and grew revenue 70% through Machine Learning as a Service. Early-stage venture at the intersection of AI and enterprise sales.
Career
How I Work
Hover any phase to expand. I operate across all six — or drop in exactly where you need.
Stakeholder interviews, VoC analysis, as-is journey mapping, and competitive benchmarking surface the real problem — not the assumed one. Most projects fail because they solve the wrong thing fast.
Requirements engineering, feature prioritisation, OKR definition, and stakeholder alignment workshops — so everyone ships toward the same north star.
AI-assisted prototyping in Replit and Figma, sprint management, backlog grooming, and go-to-market coordination. I ensure what gets built is what was meant to be built.
UAT coordination, usability testing, feedback analytics setup, and A/B experiments ensure the product earns its users before it earns its budget.
Journey friction audits, feature optimisation, and ruthless cutting of anything that slows a user down. Simplicity is not a design choice — it's a business strategy.
Market-wide launch and campaign setup, PMO setup, squad scaling, and long-term product vision. From pilot to platform — I know which levers matter at each stage.
Self-Assessment
Select everything that applies — pick as many as you like. I'll show which phases are most relevant.
1How clearly defined is the problem you're trying to solve?
2What's the current state of your product or service?
3What outcomes are you chasing? (pick all that apply)
Your Recommendation
Credentials
Chronological order. Hover each item to reveal details.
Four-year accredited Computer Science degree covering software engineering, data structures, algorithms, and systems design. The technical foundation underpinning everything that followed.
Covers agentic AI systems, LLM orchestration, and responsible deployment. One of Stanford's most current AI programmes — Jan 2026 cohort.
Product Owner / Product Manager certification under SAFe 6. Covers agile product management, PI Planning, and value stream alignment at enterprise scale.
Executive programme covering data analytics, AI applications in business, and strategic decision-making frameworks at Northwestern University.
Harvard Business School's core analytics programme — data-driven decision making, statistical reasoning, and business intelligence applied to real-world cases.
Media & Recognition
Invited as a guest speaker at the 27th Tech Forum at Dtec by Silicon Oasis — addressing AI, its misconceptions, and its impact on Dubai's economy as a Computer Science student and AI startup co-founder.
Read Article ↗Represented AUS at a Ministry of Climate Change event, spotlighting the university's sustainability initiatives and student-led efforts to advance environmental awareness nationally.
Read Article ↗Among the student leaders who engaged with the UAE Minister of Youth during an official AUS visit, representing the student community and the College of Engineering.
Read Article ↗Open to Questions
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